Property name: Bone Kitty
Property overview:
We created Bone Kitty as the purrfect mix of playful and dark.
He is a cute skeleton kitty with skulls in his tummy and mischief on his mind!
Positioning
Click image to view Bone Kitty Positioning
Demographic:
- Primary: 14-35
- Secondary: 8-16
Market Placement:
- Specialty
Key Categories:
- Apparel
- Accessories
- Novelty
- Papergoods
- Room Decor
In Depth
This property takes dark and makes it cute!
It reaches a broad market in that is is playful and mischievous but not dangerous so it's edgy feel is attractive to girls and young women of all ages while still being mom friendly for younger girls. His simple iconic design is easily recognizable and easily lets people express their fun side with a dark edge.
Bone Kitty comes in his original form and now is also available in a pirate design.