Property name: Sugar Hiccup
Website: Sugar Hiccup Web Site
Property overview:
Sugar Hiccup is sassy and sweet and of course the world revolves around her. She is all attitude and she gets what she wants
or you'd better watch out!
Sugar's curious nature can get her into trouble and she has little friends that tag along for the fun.
This property targets tween and teen girls with a rebellious edge softened by a sweet sugar coating.
Positioning
Click image to view Sugar Hiccup Positioning
Demographic:
- Primary: 8-16
- Secondary: 12-35
Market Placement:
- Primary: Specialty
- Secondary: Mass
Key Categories:
- Apparel
- Accessories
- Novelty
- Papergoods
- Cosmetics
- Room Decor
Sugar Hiccup is all about attitude. Sometimes in your face and sometimes sweet as pie. Sounds like teen angst but Sugar connects with young women as well. The brand is offered in a variety of ways that allow placement into multiple tiers through a range from more artistic subtle branding to shout it out loud tees!